Itchy Skin

Occasional scratching is completely normal—but when your dog can't seem to stop, it may be a sign that something is irritating the skin. Persistent itching can be triggered by allergies, flea bites, dry skin, or a weakened skin barrier. As your dog scratches, tiny micro-abrasions can form on the skin, allowing more irritants to enter and creating an endless itch–scratch cycle that becomes harder to break. And every time a dog scratches excessively, it can create tiny, invisible breaks in the skin. These microscopic openings make it easier for allergens and bacteria to irritate the skin further